Insights

From experts -

• Make an MVP, onboard a few artists and let them interact with customers - A common approach to building a new product or service, and can help to validate assumptions about user needs and behaviors. An MVP might include a basic interface for artists to upload and manage their music, and a simple way for users to listen and interact with artists. By onboarding a few artists and testing the app with early adopters, we can gather feedback on the usability of the interface, the quality of the music streaming experience, and the overall value proposition for both artists and users.

• Observe customer behaviour - Once we have an MVP in place and a few artists on board, it's important to observe how customers are actually using the app. This might involve collecting quantitative data, such as usage metrics and user demographics, as well as qualitative data, such as user feedback and survey responses. By analyzing this data, we can identify patterns in user behavior, pain points in the user experience, and opportunities for improving the app.

• Initiate experience betweeen artists and customers - One of the key value propositions of our app is that it enables direct interaction between artists and their fans. To make this interaction meaningful and engaging, we need to design experiences that foster communication and collaboration. This might involve features like live streaming events, fan clubs, communities and exclusive content for subscribers. By facilitating these experiences, we can deepen the connection between artists and their fans, and create a more loyal and engaged user base.

From Insights to Needs

• A streamline process when it comes to discovery and engagement. Because people are so busy with their daily schedules, music is something they come to when they want to relax. They don’t want a hassle when it comes to listening to their fav music & their fav artists.

4/5 participants mentioned they are lazy, just want a convenient way to get things done.

• Users will want the app to be intuitive and easy to navigate, with clear instructions on how to upload and listen to music.

When asked about their favorite music app, 3/5 answered "Spotify". When asked why, users cited the app's ease of use as a primary factor. The easy navigation and great UI allow users to complete tasks without much effort or decision making.

• Users will likely want to connect with other music lovers and discover new artists, so features that facilitate social interaction and sharing could be important.

3/5 participants use social media as well for music discovery. So, integrating social media features might help users to focus on music discovery from a single platform.