Key questions asked before starting out with user research!
- How big is this segment?
- Are people really looking to discover new artists?
- Is Spotify our main competitor? Or any other Web3 based music platform?
- Does users want to engage with artists?
- Does listen to earn is to drive engagement with rewards and incentives?
- Or is this a pump and dump style? How will we prevent people setting up shops where music is being played 24/7 and people making money from that?
- What benefits app will offer to users, and why should they choose it over other options?
- Do we need to partner with blockchain technology companies or smart developers
- How will we generate revenue from the app. Will we charge artists a fee to use the platform, or will we take a percentage of their earnings? Will we offer premium features for a subscription fee?
Hypothesis & Assumptions
- Artists will be more likely to use the platform to distribute their music if they are able to bypass traditional gatekeepers like distributors and have direct access to their fans.
- Users will be more likely to listen to music on the platform if they are able to do so for free and earn tokens for their activity on the platform.
- The use of blockchain technology and a token-based economy will provide a secure and transparent way for artists to get paid directly and fairly for their work.
- The decentralization of the platform will lead to greater user ownership and a fairer distribution of profits.
- Artists will be able to effectively promote their music and engage with fans on the platform, even without the support of traditional gatekeepers.